ABOUT THE BOOK
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    Accession Number

  176

    Title

  Marketing of banking financial services

    Author

  Srinivas, P Saritha/ Reddy, P Mohan

    Publisher

  Serials Publications

    ISBN

  978-81-8387-375-8

     Summary

This book critically examines the various issues related to marketing if financial services in commercial banks. The book delineates the salient aspects of marketing, financial services and marketing of financial services by commercial banks in Chapter 1-6. Chapter 7 covers the summary of conclusion and suggestions related to marketing of financial services in select commercial banks of study.