Summary |
In this provocative book, physician and behavioral scientist Peter Ubel argues that the combination of human nature and free markets can be downright dangerous for our health and well-being. That government must step in and further regulate the markets that reward those who exploit our weaknesses. And in the end, that good policy must take human nature into account-our rational and irrational sides, our strengths and our weaknesses.
With vivid, broad-ranging examples gathered from many disciplines, Ubel shows that by understanding and controlling the factors that go into our decisions, we can all begin to stop the damage we do to our bodies, our finances, and our economy as a whole.
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