Summary |
Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic- “see-feel-change” that fuels action by showing people potent reasons for change that spark their emotions.
Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows the best change leaders use not just reports or analysis, but gloves video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart-over the mind-motivates people to overcome even daunting obstacles to change and produce breathtaking results.
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