ABOUT THE BOOK

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    Accession Number

 B1432

    Title

 Strategy Maps - Converting Intangible Assets Into Tangible Outcomes

    Author

 Kaplan, Robert S./ David P. Norton

    Publisher

 Harvard Business Publishing

    ISBN

 9.78159E+12

     Summary

The Strategy –Focused Organization provided a more comprehensive approach for how to manage the strategy. It also introduced strategy maps for the first component, how to describe the strategy. The current book, Strategy Maps, goes into much more detail on this aspect, using linked objectives in strategy maps to describe and visualize the strategy. This book introduces several important new contributions: 1. A template that describes the basic components of how value gets created in the internal and learning and growth perspectives. 2. Themes, based on valued –creating processes, that articulate the dynamics of a strategy 3. A new framework for describing, measuring, and aligning the three intangible assets in the learning and growth perspective – human capital, information capital, and organization capital to strategic processes and objectives in the internal perspective.