Summary |
When Indian automaker Tata Motors bought the iconic Jaguar and land rover brands from the ailing Ford Motor Company, it opened up a new chapter in India’s economic story. Now,Tata is raising the stakes by bringing its own iconic car to the market- the Nano, or “people’s car”- which at less than $3,000 ranks as the least expensive car in the world.
Make way for Infosys, Mahindra, Bharat Forge, Hindalco, and Suzlon- names that may soon be as familiar as today’s largest global brands. Yet these new Indian titans do not work as their Asian, Latin American, or Western counterparts do. In fact, key differences in their approaches to market strategy, operations, and globalization set these newcomers apart. But will the West notice?
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