Summary |
Today’s technologically connected and economically integrated world is creating a level playing field for nationals and corporations, as resources can be sourced from anywhere, and goods and services produced, delivered and consumed anywhere. Economic upheavals too are often global in dimension though uneven in spread and impact. Hence, as developed economics and their businesses are recovering from the onslaught of recession, the developing ones are growing with remarkable resilience. And the nomination of the elite G7 is gradually giving way to the growing influence of G20, thereby shaping a multi-polar economic order.
Explaining such fundamental shifts, Winning in the Global Economy, reveals what lies in store for corporations in this new post-recession order and how they can survive and excel, outgrowing the confines of domestic markets, technologies and resources. The book spells out a unique recipe for dynamic business overhaul, sustained business growth, competitive edge and industry leadership-a recipe distilled into two key ingredients, Global Value Webs to configure a superior value proposition for consumers across the world and a Global Index to measure business performance.
An invaluable compendium of experiential learning, analyses and insights on what works and what doesn’t for today`s corporations, this book is a must read for CXOs and other functional heads, policy makers and industry body leaders.
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