ABOUT THE BOOK
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    Accession Number

  B1225

    Title

  Papers In Risk Management Keith Shipton Development London 1978

    Author

  BEST C.F.

    Publisher

  

    ISBN

  

     Summary

The contents of the book includes – 1. Introduction 2. What is Insurance Marketing? 3. Insurance Marketing Methods (I) 4. Insurance Marketing Methods (II) 5. Insurance Marketing in Practice – The Insurance Company’s View 6. Insurance Marketing in Practice – The Insurance Broker’s View 7. Insurance Marketing in Practice – The Buyer’s View 8. Marketing within a Multi-national Insurance Company 9. The Future of Insurance Marketing