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The contents of the book are as-
1. Marketing research an introduction
2. Types of marketing research
3. Research in E-Advertising
4. Classification of marketing research
5. Research in brand management
6. Research in publicity and sales
7. Customer satisfaction
8. Consumer behavior
9. Marketing research process
10. Research in service marketing
11. Research in marketing techniques
12. Methods for sales planning
13. Research for increase your market
14. Sales promotions
15. Marketing research through internet
16. Research in packaging product
17. Research methods in marketing
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