ABOUT THE BOOK

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    Accession Number

 131

    Title

 Upstarts: how geny entrepreneurs are rocking the world of business and 8 ways you can profit from their success

    Author

 Donna/ Fenn

    Publisher

 Tata McGraw Hill Education Pvt Ltd

    ISBN

 978-0-07-068343-3

     Summary

This book provides key insights into- • Building collaborative tribes • Deploying technology to your competitive advantage • Disrupting the status quo • Deconstructing the GenY market • Generating branding buzz • Adopting a social mission • Inventing the workplace of the future • Reinventing your company