Summary |
All good leaders –no matter how effective they already are – keep their eyes open for fresh approaches that will not only keep them on top, but also inspire followers to stay, as the Obama campaign liked to say, “fired up.” In this book, reader will learn to do just that, with lessons from across the 44th, president’s historic career that can be applied to both your personal and work-related golas:
• Define and articulate your unique vision
• Convey assuredness and set the stage for a lasting positive impression
• Build, lead, and empower a winning team that will uphold your ethics and aims
• Find and motivate target groups that will identify with, embrace, and help spread your message
• Face – and overcome – challenges with dignity and confidence
This book also offers concise lessons from the successes of the most fascinating and effective leader and communications campaigns of all time – and real-world methods for applying the principles to your life and work.
|
