ABOUT THE BOOK

The contents of the book includes below: Part 1. The World managers 2. From Globaloney to the global shopping center 3. Personal identity and corporate image 4. Corporate diplomacy and national loyalty 5. The great crusade for understanding Part II 6. The global corporation and the underdeveloped world 7. Engines of development? 8. The power of the poor: Changing prospects for a postcolonial world Part III 9. The Latin Americanization of the United States 10. The global corporation and public interest: The managerial dilemma of the nation-state 11. The obsolescence of American labor 12. The ecology of corporations and the quality of growth 13. The transformation of wealth and the crisis of understanding