ABOUT THE BOOK

This book is designed to discuss in a lucid and easy-to –understand manner, the theory and practice of international business in the Indian context. It provides an in-depth coverage of various aspects of the subject, with the help of numerous real-life examples and cases, as well as ample facts and data. Along with this, a rich and user-friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course.