ABOUT THE BOOK
image not available

    Accession Number

  B857

    Title

  Marketing Process An Introduction

    Author

  JONES, MANLEY HOWE

    Publisher

  Harper & Row Publishers

    ISBN

  

     Summary

The contents of the book includes below: Part I – Foundations for marketing decisions Part II- The Departments of a marketing division Part III- Determining Prices Part IV- Evolving and Implementing Marketing Plans