ABOUT THE BOOK

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    Accession Number

 B745

    Title

 Public Relations Handbook

    Author

 Lesly, Philip

    Publisher

 Prentice Hall Inc

    ISBN

 

     Summary

The contents of the book includes below: I. What public relations is an does II. What public relations includes III. How an organization utilizes public relations IV. The techniques of communication V. Other techniques of public relations VI. The practice of public relations VII. Emerging principles and trends