Summary |
The rapid growth of public relations around the world in the past decade is recorded in a wholly new chapter on public relations abroad. The increased public scrutiny of the impact of public relations on our society and the redoubled efforts of practitioners to police their ranks are given more adequate attention in this edition; new developments, new tools, and new problems in the practice are also covered more thoroughly. Nonetheless, the basic organization and philosophic approach which characterized the first two editions have been retained because of widespread endorsement by our fellow teachers and practitioners.
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